02
Feb
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A few days ago, Samsung published their "El Plato Supreme" promo video in which Paul Rudd and Seth Rogen try to develop a pitch for Samsung's don't-call-it-the-Super-Bowl ad. Rounding out the story, a full two-minute video was uploaded earlier today which shows how the two ended up working together on the pitch, throwing in a few more self-aware marketing gags along the way.

In the deliciously meta ad, Rogen and Rudd bicker over who's "the next big thing" before finding out that they're working together not in the ad, but on the pitch.