Remember when you were in grade school, and your parent or teacher told you to apologize to the other kid? And you'd reply, "I'm sorry that Johnny has a big stupid face and he made me want to punch it"? Apple's been doing the same thing, except in this case the kids are billion-dollar international companies. With big stupid faces.
By now you've probably seen Apple's original apology to Samsung, ordered by the UK court to punish the company's assertion that Samsung wholly copied the iPad design. And you've seen the rewritten apology that the court forced Apple to post, after finding the original (which included statements that US and German courts found otherwise) somewhat lacking.