Consider devices like the HTC One, or any of Sony's recent Xperia flagships, or the Moto X with its wood and leather options. These are gadgets with decades of engineering inside of them, but which have nonetheless been painstakingly designed to look gorgeous on the outside. And nothing spoils that quite like a big honkin' FCC-required ID and safety label hiding on the metal finish. Manufacturers can try to make it blend into the phone's default color, or hide it behind a battery cover or on a bezel.
Two days ago, the White House announced its support for carrier unlocking handsets. The administration promised an FCC/NTIA investigation as well as a willingness to "work with Congress" on legislation to fix the problem. So, we can probably count on the President's support of the new Wireless Device Independence Act, introduced last night by Sen. Ron Wyden (D-OR). The bill, which is only three pages long, has a simple goal: amend the DMCA such that it explicitly allows the unlocking of cell phones, obviating the need for a tri-yearly exemption.