Amidst news that Google has adopted a new logo (and everything that comes along with that), Sundar Pichai let slip that Google is joining the likes of Microsoft, Amazon, Netflix, and others to form the Alliance for Open Media (AOM). The organization's goal is to collaborate on open and royalty-free digital formats for "next-generation ultra high definition media." In other words, it will develop new image, audio, and video codecs and container formats that are totally free for non-commercial and commercial use.

The Alliance’s initial focus is to deliver a next-generation video format that is:

  • Interoperable and open;
  • Optimized for the web;
  • Scalable to any modern device at any bandwidth;
  • Designed with a low computational footprint and optimized for hardware;
  • Capable of consistent, highest-quality, real-time video delivery; and
  • Flexible for both commercial and non-commercial content, including user-generated content.
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