For years, Rovio lived on Angry Birds and nothing else. Then it tried to get you to love Alex. Then it gave the piggies a shot. Finally, Rovio went back to doing what it does best: throwing birds and cashing out. The demand for new games hasn't stopped, though. So what's a mega-giant corporation that's stuck in a creative rut to do? Crowd source, of course. Introducing Rovio Stars.
Rovio Stars is more than a little like the Fox Searchlight for games (but not quite like Steam Greenlight). The company is promising would-be gaming legends "world-class marketing and PR" for developers with great properties, and "expert game teams" to "[turn] your game into a blockbuster."
To get on Rovio's radar, you can apply by sending in screenshots or a gameplay video of your title and a description of what makes it so great.