It's not often that I hear of a startup and think "I would love to have that in my town!," yet that's exactly what I thought when I heard about Lyft. For the unaware, Lyft is a new service in San Francisco that helps people find a ride at around 20% the cost of a taxi. In fact, payment is actually optional (though not paying at all isn't recommended - more on that in a few).
Here's how it works: you need a ride, so you fire up the Lyft app and find a nearby driver. Not a taxi driver - just a regular driver who has been checked, doubled checked, and re-checked for safety and all that other good stuff by Lyft.