Meet Yello, a fish that was probably named by a two-year-old because the child thought he looked vaguely yellowish and he doesn't really know how to spell. He also doesn't quite understand how fish breathe, because he's rather sadistically yanked Yello from his bowl for "a walk." It's up to you to save Yello... by yanking on his tail and flinging him into piles of things until he eventually lands in his bowl.
Did we mention you get to set Yello on fire, too? Yeah, it's awesome.
The game will feel familiar to anyone who's played Angry Birds (read: all of you).