Saving money is a good thing. And there's always something empowering about making a purchase where you feel like you really got your dollar's worth - especially in the world of consumer electronics.
When you think on-ear wireless headphones, your first thought is probably "expensive." Even the MEElectronics AF32's, which come in at a decidedly reasonable $80 (and which we highly recommend), may be a large investment for people who really don't care about headphones or sound. Or, if you're buying headphones for children / other persons who treat their electronics/pets/possessions in general like they're disposable, that may be substantial bread to drop on something that's going to be broken in 6 months regardless of how much it costs.