Blockbuster, the former golden child of movie rentals, is feeling left out lately. No one is paying attention to its online offerings, no doubt partially because it's been broken into a thousand pieces. However, today the company launched a new, central service for renting movies online with just one app for all devices: Blockbuster On Demand.
When we say "rent", we do mean that. There is no subscription option that we see yet, and every movie costs a few bucks to check out for a 24-hour period. This firmly pits it against the Play Store and Amazon Instant Video.