As more and more people adopt smartphones, and as these devices get increasingly powerful, the amount of time the world's population spends recharging devices grows exponentially. We've seen multiple ways of addressing this problem, ranging from wireless charging to solar-powered battery packs and even a Kickstarter project that empowers people to recharge handsets by walking. JUICIES+ doesn't seek to reinvent the wheel. Instead, the campaign just wants to give our cables the same premium look and feel of the phones they power.