Why? Google's absolute silence on Google TV (GTV) during I/O keynotes represented, as I saw it, the last straw for the platform (at least in its current state). Of course, Google TV hasn't really seen much action since last fall, but after former Google CEO Eric Schmidt promised big, magical things for this summer, it seemed Mountain View might still have some GTV tricks up its sleeves. As it turns out, those sleeves were empty, and the company now seems to view its attempt to save us from cable boxes as a dead horse.
AT&T CEO Randall Stephenson, speaking at the Sanford Bernstein Strategic Decisions conference, teased a possible solution for customers who feel beleaguered by tiered data, and who have been avoiding data-heavy services due to plan limitations.
Stephenson suggested that, as part of new "toll free" data plans, certain data-hungry services' traffic would be excluded from users' monthly data allotment, meaning that services like, for example, Netflix, could be used without eating up your entire data plan.
According to FierceWireless, Stephenson indicated that content providers have been suggesting this approach prior to today's talk: