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[Update: Gone] [Deal Alert] Asus Transformer Prime 32GB For Just $400 + Free Store Pickup At HH Gregg

Update: Looks like it was a pricing error, as the listing has been pulled. Bummer, dude.
The tour de force Asus Transformer Prime (which I reviewed in early December and came away highly impressed by) is listed at HH Gregg for just $400 - that's both in store (if you can find it one available, anyway) and online, too. That may not seem like seem like a bargain for the uninitiated who are more accustomed to the $400 price tag of the original Transformer, but keep in mind that this is the newer, much sleeker, and much more powerful Tegra 3-touting Prime model, which normally retails for $500.
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[Poll] Some Users Are Reporting Frequent Lock Ups And Reboots After Ice Cream Sandwich Update For Asus Transformer Prime

Yesterday, Nvidia's CEO announced that the Ice Cream Sandwich (that's Android 4.0 for those of you new to the game) update for the quad-core Asus Transformer Prime would begin rolling out immediately. Sure enough, users started receiving the update, and we managed to snag and host the OTA ourselves (as well as help you prevent it from breaking root). For most, the update brought everything you'd expect from the hot new version of Android: even smoother, snappier performance, sleeker transitions, and various other perks.

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[Update: Works On The OG Transformer, Too!] Exclusive: 'NachoRoot' Brings Root Access To The Transformer Prime, Even With The Newest Firmware

Update: We're getting reports that NachoRoot also successfully roots the original Transformer, which, until now, has been unrootable on the latest firmware. Simply follow the directions listed below!

Transformer Prime - two words that we've heard quite a bit over the last week or so. Root - a word that we hear on a daily basis in the world of Android. What do you get when you put the two together?

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You Spoke, ASUS Listened - An Unlock Tool For The Transformer Prime's Bootloader Is In The Works (And ICS Is Coming On 1/12)

Well, that didn't take long, did it? Just one short day after news hit the web that the Transformer Prime's bootloader is encrypted and locked, ASUS has issued a statement on its Facebook page regarding the matter, and it's definitely a step in the direction that the modding community was hoping for. Here's the meat and potatoes of it:

Regarding the bootloader, the reason we chose to lock it is due to content providers' requirement for DRM client devices to be as secure as possible.

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[Update: Working As Intended] ASUS Transformer Prime GPS Performs Very Poorly Without Wi-Fi, Massive XDA Thread Ensues

Update 2: ASUS has issued an official statement on the matter and determined that the Prime's GPS is functioning as intended, which for many folks means essentially non-functional.

Please note that this product is not a professional GPS device ... To avoid inconveniencing users who demand a powerful GPS device, we made the decision to remove it from our specification sheet and marketing communications. We apologize for any inconvenience this has caused.

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[Update: Possible Problem] ASUS Transformer Prime In Stock, Shipping Monday From Best Buy (32GB, Amethyst Gray Version)

It appears this may have been a special offer limited to select customers who preordered a different color that was delayed, and that the web page was set up to never run out of stock. The shipping date may be completely wrong, as well. We're waiting on a response from Best Buy to confirm, but given that it's a holiday, we're not expecting it until Monday. We advise you not to order.
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Hasbro Sues ASUS For Use Of Transformer Prime Name (Now Is Anyone Surprised Google Passed On It?)

In a not too surprising move, toy maker Hasbro has sued ASUS, claiming that the Transformer Prime tablet's name infringes trademarks related to Optimus Prime and Transformers children's toys.

Hasbro filed the lawsuit late last week in Los Angeles federal court, seeking damages and a temporary injunction. Hasbro wrote to paidContent:

Hasbro continues to aggressively protect its brands and products and the specific actions we are taking today against Asus underscores yet again Hasbro’s willingness to pursue companies who misappropriate our intellectual property for their own financial gain.

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[Updated: Here Is The Winner!] Mega-Holiday Giveaway #7: Win An ASUS Transformer Prime 32GB And A Pair Of Klipsch S4A Headphones

Well, we started today off right by offering our US readers a Galaxy Nexus, but we figured it's only fair to bring our international readers into the mix for another awesome giveaway. Today, we're giving away one ASUS Transformer Prime 32GB Wi-Fi tablet to one lucky person, courtesy of Beansoft, the developers of the extremely popular third-party keyboard app Thumb Keyboard, along with a pair of Klipsch S4A headphones provided by Klipsch (read our review here).

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[Updated x3] All Four Variants Of ASUS Transformer Prime Return To Amazon With Free One-Day Shipping In Tow

One of the hottest gadgets of this holiday season, the Transformer Prime (see our preview and review), is scheduled to be released the week of December 19th - that would be any day now starting today. In anticipation of the launch, Amazon re-launched pre-orders for all four color/size combinations after they went dark, disappeared completely, and even got cancelled in some cases shortly after the first wave was sold out.

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[Head To Head] Asus Transformer (TF101) Versus Asus Transformer Prime (TF201): No Surprises Here - Prime By A Landslide

Although we heard rumblings that the Prime would be delayed, some lucky customers have already received their Asus Transformer Primes, and it was briefly available (again) on Amazon before quickly selling out (again). Based on the universally glowing reviews (including my own), you're probably well aware by now that the Prime is a truly excellent piece of tech. But how does it compare to its older brother, the Transformer (TF101)?

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