Google has an odd definition of "soon." For example, five of the countries that just received access to Google Play gift cards were first told that they were coming "soon" almost five months ago, and the last one has been waiting a further six weeks. Oh well, I suppose it's best not to look a gift card in the mouth. Belgium, Denmark, Finland, Ireland, Norway, and Sweden have been added to Google's gift card system, and merchants should have gift cards in stock well before Christmas.
Look, if you're a dedicated Android user, eventually you're going to spend at least twenty-five bucks on apps, games, movies, music, books, magazines, or in-app purchases in the Play Store. At least I hope so, for the sake of the developers. That being the case, why not save a little bit by taking advantage of Best Buy's generosity? Right now the retailer is offering 10% off on purchases of Google Play gift cards.
Yesterday, the gift card redeem page went live in the UK's Google Play Store, suggesting that gift cards will be hitting the scene relatively soon. It looks like Google is already gearing up for launch, as the option just showed up in the mobile Play Store, as well.
Of course, there's still one major problem: Play Store cards can't yet be purchased anywhere in the UK. In fact, they're not available anywhere aside from the U.S.
Update: Google has updated its Play gift card support page to reflect this change, and this change hints that at some point this feature might allow you to gift Play Store credit: