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peter chou

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HTC's CEO Peter Chou Talks About The Company's 2013 Plans: Better Phones, And Better Advertising

I miss you, HTC. My Evo was the first phone I ever truly loved, and between 2007 and 2010, as a company you did remarkably well for yourself. Then the Thunderbolt happened, and then Beats got involved and... Well, let's just say it hasn't been a great couple years. So, when I hear that your CEO, Peter Chou, is planning some bold new changes for 2013, I'm hopeful. Skeptical, but hopeful.

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HTC: We Want To Keep Our Image Positive, So Don't Expect Any 'Cheap, Cheap' Phones From Us

Here's an interesting turn of events: just one week after announcing a new budget device, HTC CEO Peter Chou told the Wall Street Journal that the Taiwanese manufacturer will not cater to the low-end phone market. To be exact, he said that "[they] don't want to destroy [their] brand image," so they won't sell "cheap, cheap phones" just to boost shipments. Given the ambiguity of his statements, it's hard to say what his definition of low end actually is.

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