Samsung is nowhere near inexperienced in the marketing/advertising area, and neither is filmmaker and ex-vlogger Casey Neistat. For around a year now, the two have been working together to make the South Korean brand seem more appealing to younger folks, and this Oscars ad is a culmination of all that. Read More
The world is all eyes and ears today for one of the most important events that take place each year. Oh, you think I'm talking about MWC in Barcelona? Ha, neeeeerd! No, I'm talking about the 89th Academy Awards ceremony which celebrates the best in film for the past year. But for Google, the real award belongs to you and your shots and creations.
El Goog has started its Oscars campaign with a couple of tweets (1 and 2) saying that regardless of who's the big winner in the ceremony, the award for Best Picture belongs to you. That was followed up with a 1-minute video ad for Google Photos already posted on YouTube and likely to be aired during the ceremony tonight, but maybe only in its shorter version. Read More
It's nearly that time: the biggest awards show in movies—and in media in general—is set to begin in a little more than a month from now. The Academy Awards will take place on February 24th, but you can download the official Oscars app right now. The surprisingly-well-made-for-a-TV-network piece of software comes loaded with features, including news, photos, videos, and a comprehensive list of nominees for all categories. You can even view the trailers for each movie directly within the app.
"Of course, the main sections you'll be interested in are the Backstage Pass, which goes live on Oscar Sunday and will have coverage from behind the scenes, as well as a My Picks section where you can make your selections for who you think will win. Read More