During the LG press conference (see our live coverage), LG officially revealed to the world the Optimus Black Android smartphone, previously known as Optimus "B."

This upcoming looker features a brand new NOVA display technology, which LG touts as "breakthrough, brightest, clearest, and most readable among mobile screens, with 700 nits of brightness (Nit: a unit of luminance equal to 1 candela per square meter)." The NOVA display supposedly performs very well under strong sunlight and uses up to 50% less power compared to LCD screens and AMOLED screens that are displaying a totally white image (AMOLED doesn't use energy to display blacks).

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