It's not exactly news that mobile devices are quickly becoming one of the most popular ways to consume data. From Twitter feeds to RSS, it's becoming increasingly common to see people reading on their devices, whether it be a tablet, e-reader or phone.
The Search for Simplicity
However, a problem I ran into was that not all web sites are optimized for reading on a mobile device. While some sites have the decency to have a mobile theme, others load in full view and have trouble wrapping text to a zoomed-in screen.