I don't have kids, so it's entirely possible I don't "get it." By "it" I mean this freaky robot teddy bear that sends and receives text messages because 2005 still had one more horror movie on its to-do list that it forgot to tell us about. That's what MessagePetz are. They're teddy bears that have a cold, black screen with bright blue LEDs shoved into their torsos.
Of course, maybe I'm being too hard on this thing.