Articles Tagged:

nielsen

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Love Using Facebook On-The-Go? You're Not The Only One - According To Nielsen, It's The Most Launched Android App (Save For The Market, That Is)

Ready to hear some oh-so shocking news? Okay, here it comes - Facebook is the most launched app on Android. Well, if you want to get technical about it, Facebook isn't really the most launched app - it actually shows up in the list right behind the Android Market, but considering the Market is the gateway to all other apps (including Facebook, in most cases), it's pretty safe to omit it.

Research firm Nielsen recently dug deep to find which Android apps were launched most often between three different age groups: 18-24, 25-34, and 35-44. Facebook took the number one spot across the board, but the similarities between the three groups end there.

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Although Android Holds 39 Percent Of Operating System Market, Apple Is Still The Most Popular Manufacturer

Latest data from Nielsen indicates that Google's Android's OS claims the largest share of the U.S. smartphone market with a total of 39%. However, this market share is split between HTC (14%), Motorola (11%), Samsung (8%) and other Android hardware manufacturers (6%).

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In contrast, Apple's iOS now commands 28% of the market which is well short of Android's 39%, but what is interesting is that because Apple is the only manufacturer making iOS devices it is the leading smartphone manufacturer in the U.S.

Meanwhile RIM's BlackBerry OS holds 20%, Windows Phone has 9%, and HP's WebOS and Nokia's Symbian are languishing at the bottom of the heap with 2%.

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Nielsen: Android Data Usage Only Averages 0.6GB A Month - Do Tiered Data Plans Make Sense?

Nielsenwire released new smartphone figures this morning, with a focus on data consumption. Topping the list of the data consumers amongst the smartphone OS's was, of course, Android.

data-usage-by-OS

The average Android user utilizes 582MB (or roughly .6GB) of data per month - far less than what is allocated by any of the major carrier's plans. We often hear about consumers becoming feisty over data plan tier-ification or throttling, but how many people do these caps and throttles actually affect? According to Nielsen, less than 3% of smartphone users average data consumption exceeding 2GB per month. Now, this is combining all platforms - though Android obviously makes up the majority.

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Nielsen: Android Users Are Data Whores, Need More Gee-Bees

Nielson's latest statistics show little change over last month's, with Android, iOS, and BlackBerry holding first, second, and third place, respectively. Admittedly, the numbers for Android and iOS dropped a percent each to 36% and 26% while BlackBerry moved up a percent to 23%, but still - relatively unchanged.

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However, this month's report included an interesting look at data usage. Perhaps due to the much larger community of power users, Android owners suck down 582 MB of data per month, 90 MB (18%) more than iOS (492 MB). This comes despite the fact that less users on a whole seem to actively engage in heavy data-consumption activities:

  • 74 percent of Android smartphone owners and 79 percent of iPhone owners report having downloaded apps in the past 30 days
  • 43 percent of Android owners and 46 percent of iPhone owners say they streamed online music or mobile radio in the past 30 days
  • 35 percent of Android smartphone consumers and 37 percent of iPhone owners report having watched video or mobile TV in the past 30 days

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[Source: Nielsen]

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Nielsen: Android Runs On 37% Of All US Smartphones And 50% Of All New Smartphones Sold

NielsenWire has released yet another one of their bar and pie chart-filled smartphone surveys for the US this morning, and it's just more good news for Android. Here's a quick breakdown of some of the key stats Nielsen compiled:

  • Android now represents 37% of all US smartphones
  • 50% of smartphones sold in the month of March were Android phones
  • 31% of consumers said their next purchase will be an Android phone, compared to 26% one year ago. Android now leads iOS here as well (iOS accounts for 30%, down from 33%)
  • 20% of consumers don't know which OS their next smartphone will run

Another interesting tidbit the survey revealed is that Blackberry has finally dropped to third place in all three of the comparisons Nielsen publishes (future purchases, March purchases, total market share).

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Android, iOS and BlackBerry In A Three-Way Tie In The US In Q4 2010

According to Don Kellogg from the Nielsen Company, 31% of all mobile phone users in the U.S. own some type of a smartphone. More interestingly, it appears that the race for market share in the U.S. by the leading smartphone platforms - Android, iOS and BlackBerry -  is in a dead heat.

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We have already learnt from analysts at Canalys that shipments of Android-based smartphones globally commanded a 32.9% share of the market, followed by devices running Nokia's Symbian OS at 30.6%, Apple's iPhone OS at 16%, and RIM's BlackBerry OS at 14.4%. Nielsen's report today shows that RIM and Apple are still fairly popular in the US, being on equal terms with Android in terms of market share.

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Android Now #1 US Smartphone OS On Millennial's Network, Chitika Is All "LOLWUT"

Every month, mobile advertiser Millennial Media releases their Mobile Mix, a report detailing where things stand in the mobile industry. This month marks a significant first, as well as some all-around good news for Android. Their highlights:

  • For the first time, Android surpassed iOS as the largest Smartphone OS on the Millennial network, with an 8% increase month-over-month and 46% impression share on our network in December. The iOS currently has a 32% share
  • Android ad requests grew 141% from Q3 to Q4 and since January, Android has grown 3130%
  • Android devices represented 16 of the top 30 mobile devices on the Millennial network
  • When breaking down the revenue generated by apps in Q4—Android had a 55% share as opposed to 39% for Apple.
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Nielsen Releases Smartphone Market Share Figures, Android Domination Imminent?

America's most trusted name in bar graphs, Nielsen, released an updated look at smartphone market share distribution today. The results aren't terribly surprising: Android is growing, and quickly at that. Blackberry's free-fall into the abyss has slowed to a steady death march. But what about Apple's fare?

Since the release of the iPhone 4 in June, Apple's total share of the smartphone market has increased by a paltry 0.7%, while Android has gained 10.8% more of the smartphone pie to reach 25.8% of the total - a mere 2.8% behind Apple, as you can see below.

Meanwhile, Android is outright dominating smartphone purchases made in the last six months, representing over 40% of all smartphones purchased since June.

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Nielsen Mobile App Report: Android Users Respond To Advertisement The Most + More [AppNation]

I am live here at the AppNation conference in San Francisco, and after San Francisco mayor Gavin Newsom's welcome speech, in which he tried to get a bunch of developers to make apps for the government for free (yeah, riiight), we are looking at a mobile report from Nielsen, called The State Of Mobile Apps.

Nielsen, one of the largest media research companies in the world, compiled a report containing a few interesting metrics, such as:

  • Most Popular Apps
  • Application Discovery Methods
  • Free VS Paid Apps
  • App Billing Preference
  • a few Advertising related stats

You can download and read the full report below, but before you do that, I wanted to highlight one metric that I found the most interesting.

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