Ready to hear some oh-so shocking news? Okay, here it comes - Facebook is the most launched app on Android. Well, if you want to get technical about it, Facebook isn't really the most launched app - it actually shows up in the list right behind the Android Market, but considering the Market is the gateway to all other apps (including Facebook, in most cases), it's pretty safe to omit it.
Latest data from Nielsen indicates that Google's Android's OS claims the largest share of the U.S. smartphone market with a total of 39%. However, this market share is split between HTC (14%), Motorola (11%), Samsung (8%) and other Android hardware manufacturers (6%).
In contrast, Apple's iOS now commands 28% of the market which is well short of Android's 39%, but what is interesting is that because Apple is the only manufacturer making iOS devices it is the leading smartphone manufacturer in the U.S.
Nielsenwire released new smartphone figures this morning, with a focus on data consumption. Topping the list of the data consumers amongst the smartphone OS's was, of course, Android.
The average Android user utilizes 582MB (or roughly .6GB) of data per month - far less than what is allocated by any of the major carrier's plans. We often hear about consumers becoming feisty over data plan tier-ification or throttling, but how many people do these caps and throttles actually affect?
Nielson's latest statistics show little change over last month's, with Android, iOS, and BlackBerry holding first, second, and third place, respectively. Admittedly, the numbers for Android and iOS dropped a percent each to 36% and 26% while BlackBerry moved up a percent to 23%, but still - relatively unchanged.
However, this month's report included an interesting look at data usage. Perhaps due to the much larger community of power users, Android owners suck down 582 MB of data per month, 90 MB (18%) more than iOS (492 MB).
NielsenWire has released yet another one of their bar and pie chart-filled smartphone surveys for the US this morning, and it's just more good news for Android. Here's a quick breakdown of some of the key stats Nielsen compiled:
According to Don Kellogg from the Nielsen Company, 31% of all mobile phone users in the U.S. own some type of a smartphone. More interestingly, it appears that the race for market share in the U.S. by the leading smartphone platforms - Android, iOS and BlackBerry - is in a dead heat.
We have already learnt from analysts at Canalys that shipments of Android-based smartphones globally commanded a 32.9% share of the market, followed by devices running Nokia's Symbian OS at 30.6%, Apple's iPhone OS at 16%, and RIM's BlackBerry OS at 14.4%.
Every month, mobile advertiser Millennial Media releases their Mobile Mix, a report detailing where things stand in the mobile industry. This month marks a significant first, as well as some all-around good news for Android. Their highlights:
- For the first time, Android surpassed iOS as the largest Smartphone OS on the Millennial network, with an 8% increase month-over-month and 46% impression share on our network in December. The iOS currently has a 32% share
- Android ad requests grew 141% from Q3 to Q4 and since January, Android has grown 3130%
- Android devices represented 16 of the top 30 mobile devices on the Millennial network
- When breaking down the revenue generated by apps in Q4—Android had a 55% share as opposed to 39% for Apple.
America's most trusted name in bar graphs, Nielsen, released an updated look at smartphone market share distribution today. The results aren't terribly surprising: Android is growing, and quickly at that. Blackberry's free-fall into the abyss has slowed to a steady death march. But what about Apple's fare?
Since the release of the iPhone 4 in June, Apple's total share of the smartphone market has increased by a paltry 0.7%, while Android has gained 10.8% more of the smartphone pie to reach 25.8% of the total - a mere 2.8% behind Apple, as you can see below.
I am live here at the AppNation conference in San Francisco, and after San Francisco mayor Gavin Newsom's welcome speech, in which he tried to get a bunch of developers to make apps for the government for free (yeah, riiight), we are looking at a mobile report from Nielsen, called The State Of Mobile Apps.
Nielsen, one of the largest media research companies in the world, compiled a report containing a few interesting metrics, such as:
- Most Popular Apps
- Application Discovery Methods
- Free VS Paid Apps
- App Billing Preference
- a few Advertising related stats
You can download and read the full report below, but before you do that, I wanted to highlight one metric that I found the most interesting.