If you've been holding out on buying any EA Mobile games, today's your lucky day - they're all priced at just $1. Oddly, we've heard no official word of this from EA themselves (rather, just an anonymous tip), so we have no idea how long the sale will last. A look at the Market confirms it to be true, although AppBrain takes a bit to update, so only two of the four titles show the sale price as of writing.
This isn't nearly as exciting as that other thing that's just happened, but it's still fun - especially for those of us into cars and/or racing games. EA Mobile released NFS: Shift into the Market about 17 hours ago, and although it obviously packs a lot less than the PC/console version, if it's anywhere close, it should still be a blast to play. The official app description: