News aggregators. We all use (or have used) them, and there is no shortage of selections in the Play Store. Some are designed to be pretty. Some are fully customizable. Some do the customization for you. Then there's newscover, an app that essentially wants to do all of the above.
In short, newscover is a very nice looking, newspaper-esque aggregator that uses what you read to personalize your feed. The developer claims it starts "getting to know you" only five seconds after the app is opened.