Google isn't the only one laying the groundwork for Android TV in the Play Store. It looks like Netflix is making sure that people can access its streaming service on the new system, despite the fact that only a few thousand people have been able to get their hands on the developer hardware from Google I/O. There's already a Netflix app for Android TV on the Play Store.
Naturally, it's incompatible with everything except the ADT-1 developer device.
The Netflix app has come a long, long way in terms of design during its run on Android. It wasn't even a year ago that Netflix changed the interface dramatically in v3.0 and killed most of the lag. Now it's up to v3.6 with a new logo/icon and a black action bar in the app.
There's a new Netflix app in town, and strangely, it doesn't have anything to do with streaming movies or TV. Nope, this is an official fan app for Orange Is The New Black, Netflix's original series about inmates in a women's prison. There aren't any clips or news articles in Orange Is The New App (har har). Instead it's more like a meme generator that's specific to the popular show.
One of my few complaints with the Netflix app for Android has always been that the app makes it more difficult than it should be to indulge in binge-watching behavior. Watching episode after episode of a TV show meant either going back into the episode list again, or hitting the show's tile from the home view again, and neither was ideal.
With a recent update, however, Netflix has added what it calls a "post-play" experience, which gives users the number and title of the next episode, along with a big red "play next episode" button.
Everyone who uses Netflix on Android will be getting the latest update to the official app, but only those who use the popular service with Google's Chromecast streaming device are likely to notice what has changed. According to the official change log, the 3.3 update adds an "enhanced second screen experience" and "playback optimizations," and nothing else. That seems to mean a few UI changes to the Netflix Chromecast streaming interface.
Android users have had a bit of a love-hate thing going on with Netflix in recent years. Even after a series of updates, the Netflix app was barely usable. Even so, it was the single best source for streaming video on Android and one of the few apps supporting the Chromecast. Starting today, we can put a stop to hate by simply updating our apps. Netflix v3.0 is rolling out to everyone with a completely revamped interface.
Netflix customers now all have the option to stream their favorite television shows and movies in the highest quality bit rate that the company offers. HD? No, Super HD. It's 1080p, but with less compression. Netflix first rolled out this higher quality offering way back in January, but they only worked with ISPs with whom they have a direct connection. Now they're ready to stream Super HD to everyone. They're also hoping more ISPs will adopt Netflix Open Connect, their video content delivery network that tries to reduce internet congestion by storing content on servers as close to users as possible.
Last week, we heard from Dan Morrill (via Reddit) that "top men" were working on the "sleep of death" issue that caused 4.3 devices to become unresponsive if they fell asleep while streaming from Netflix through the Chromecast.
Tonight, though, it looks like the issue is already fixed with Netflix's update to version 2.4.1. We've been testing the update since it popped up earlier this evening, and haven't experienced a lockup yet.
Netflix profiles have been showing up intermittently on some streaming devices, but now the feature is officially launching. Profiles will start hitting some platforms in the coming days, with more to follow soon. Sadly, our beloved Android is not in this first batch.
When you create profiles on Netflix, each one acts like a sub-account with its own recommendations, history, and streaming queue. Although, Netflix didn't even mention the individual queues this time – they seem more interested in personalized recommendations and Facebook integration.