In order for a circle jerk to work, the stroking has to go both ways. Google did Nestle a solid when it named Android 4.4 after the company's easily-broken-chocolate-bar-sticks. Now Nestle is taking a moment to return the favor. In the UK, the company has replaced Kit Kat branding with the words "YouTube Break" on over 600,000 limited edition wrappers.
The stroking doesn't stop there. Nestle is making this change as part of its "Celebrate the Breakers' Break" campaign, where it pushes Kit Kat eaters to "YouTube My Break." They can do so by pulling out their phones and uttering those words immediately after "OK Google." YouTube will then pull up a playlist of popular videos.Read More