Every time there's a new version of Android on the horizon, there's also a rash of speculation as to what dessert Google will use for its next codename. For Android N, now in an early and promising developer preview, the situation is no different. Android fans seem stuck on "Nutella," which would mean another licensed deal like the one with the KitKat rollout, though it's at least faintly possible that Google will use the name of an Indian dessert, as CEO Sundar Pichai hinted in a question and answer session. He also said in that same session that Google might conduct an online poll for future Android codenames... Read More
The rumors continue to fly about the HTC M7, which we expect will be announced before too long. The latest tidbit comes from the usually-reliable @evleaks. According to the ever-mysterious entity, the company's newest flagship will simply be called 'HTC One.' Nice and clean, just the way we like it.
This would diverge from HTC's previous naming scheme of having its most "high-end" phones bear the One moniker. Though, since the One V was actually a pretty mid-range phone (very nice for mid-range, but mid-range nonetheless), it wouldn't be a surprise if the company would like to get its brand back under control. Read More
Manufacturers, you're awful at naming things. Sorry. It's true. In many cases, you've either muddied the brand of your flagship devices, or made it incredibly difficult for customers to know what they should be asking for when they walk into a store. This is probably not a good thing since you want customers to buy your stuff. More than that, though, you want them to love your stuff, so they'll buy more of it. Making it easier to say the name of the product will go a long way towards that goal.
Today, I'm going to help you with this problem. Read More
In a not too surprising move, toy maker Hasbro has sued ASUS, claiming that the Transformer Prime tablet's name infringes trademarks related to Optimus Prime and Transformers children's toys.
Hasbro filed the lawsuit late last week in Los Angeles federal court, seeking damages and a temporary injunction. Hasbro wrote to paidContent:
Hasbro continues to aggressively protect its brands and products and the specific actions we are taking today against Asus underscores yet again Hasbro’s willingness to pursue companies who misappropriate our intellectual property for their own financial gain.
In reality, Hasbro's case is not likely to succeed. MocoNews rightly points out that trademarks generally only cover limited categories of goods, and that it is not realistic to think that consumers might confuse ASUS' latest tablet with a popular children's toy line. Read More
If there's one thing we still don't know for sure about the Toshiba Android tablet, it's its name. At this year's CES, when the product was first announced and demoed, Toshiba refused to give up the name, simply referring to it as "the unnamed Toshiba tablet." The company then followed up with the site named just TheToshibaTablet.com, leaving us guessing and puzzled as to why it takes months to give a gadget a name. Then came guesses - Antares and ANT were both considerations, but it now seems like both were actually wrong (or rather, could be internal names) and the real name of the tablet will be... Read More