27
Sep
unnamed

For a long time now, Google's Search app has had a new, more rounded launcher icon and a simple label in your app drawer: Google. The app's Play Store listing, however, has stubbornly clung to the name "Google Search," while retaining the old boxy icon of yore. Without a word, it looks like Google has cleaned up its Play Store listing at long last with the refreshed icon and simplified name.

08
Feb
m7

The rumors continue to fly about the HTC M7, which we expect will be announced before too long. The latest tidbit comes from the usually-reliable @evleaks. According to the ever-mysterious entity, the company's newest flagship will simply be called 'HTC One.' Nice and clean, just the way we like it.

This would diverge from HTC's previous naming scheme of having its most "high-end" phones bear the One moniker.

02
Aug
2012-08-02_02h32_31

Manufacturers, you're awful at naming things. Sorry. It's true. In many cases, you've either muddied the brand of your flagship devices, or made it incredibly difficult for customers to know what they should be asking for when they walk into a store. This is probably not a good thing since you want customers to buy your stuff. More than that, though, you want them to love your stuff, so they'll buy more of it.

21
Dec
image

In a not too surprising move, toy maker Hasbro has sued ASUS, claiming that the Transformer Prime tablet's name infringes trademarks related to Optimus Prime and Transformers children's toys.

Hasbro filed the lawsuit late last week in Los Angeles federal court, seeking damages and a temporary injunction. Hasbro wrote to paidContent:

Hasbro continues to aggressively protect its brands and products and the specific actions we are taking today against Asus underscores yet again Hasbro’s willingness to pursue companies who misappropriate our intellectual property for their own financial gain.

19
Apr
image

If there's one thing we still don't know for sure about the Toshiba Android tablet, it's its name. At this year's CES, when the product was first announced and demoed, Toshiba refused to give up the name, simply referring to it as "the unnamed Toshiba tablet." The company then followed up with the site named just TheToshibaTablet.com, leaving us guessing and puzzled as to why it takes months to give a gadget a name.

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