I've only spent a small amount of time taking business classes, and none of them were for marketing. But I have to imagine that somewhere in those big, expensive textbooks, when instruction young minds how to promote a product, is the lesson "don't associate with bloodthirsty terrorists." The electronic mobile payment consortium Isis, wishing to completely and totally distance itself from the ISIS currently holding large swaths of territory in Iraq and Syria, is changing its name to Softcard.
Work is pretty dull. Google wants people to use its products to get stuff done, and the company's previous name for its efforts in this area - Google Enterprise - fully communicated just how stuffy and non-exciting the experience would be. Now the search giant is changing the name of its business-related offerings to something that, while equally mundane in its approach, doesn't have to show up for work in oxford shoes and a tie.
Writing about the XBMC media center software almost always takes a little explanation. The open-source XBMC was formerly known as the "Xbox Media Center," because its first release way back in 2003 was based on the "Xbox Media Player" and intended to run on modified Xbox game consoles. Because the software no longer officially runs on the Xbox, and has never run on newer consoles like the Xbox 360, and in fact runs on a heck of a lot of hardware that bears no X at all, the creators have renamed the software "Kodi."
In addition to general confusion around the name and nomenclature for the project, the XBMC Foundation had a hard time with trademark and quality control.
I have heard an absolute heap of unpleasantness about the rebranding of the Android Market today. Google Play is childish. It's unprofessional. It makes Google look less than serious about its content business. The logo is weird. The name is ambiguous - play what? It reminds people of Sony products. There are endless gripes and, let's face it, there always will be when a company rebrands a popular product.
Tomorrow, countless analysts and "experts" will weigh in on whether the move was a good one, hawking over Google's stock price like a cardiograph readout.