Just yesterday we saw Motorola flip the on-switch for Moto Maker for the new Moto X here in the US. Customers can head over to the site right away to design a phone that suits their tastes and purchase the unlocked model directly. This time around, eager shoppers in the UK, France, and Germany won't have to wait forever in hopes of tweaking their own version of the flagship.
Last year's Moto X was a very well-liked phone, but now there's a new version that seeks to turn more of that admiration into sales. The 2014 Moto X has just gone live in the US on Motorola's website, and is also up for preorder on AT&T. Are there customizations? Oh, you better believe there are customizations.
Motorola loves discounting its flagship Moto X phone at every possible opportunity. The latest is the nebulous "back to school" season, but I think they were just getting itchy - it's been a whole week since the off-contract Moto Maker editions of the X went on sale. Right now you can pick up a standard 16GB Moto X for $299 ($100 off), the 32GB model for $324 ($125 off), and the 64GB model for $374 ($125 off).
One of the drawbacks of going with a prepaid carrier is that you have to pay full price for your phone at the time of purchase – no subsidies or payment plans. Going with Net 10 might seem like a more viable option today, though, with an extra $100 off the Moto X via Moto Maker.
Customized Moto X phones are already a good deal, considering that the standard models are the same price as their retail counterparts, or just a bit more if you want one of those swanky wood backs. But there may be a more practical reason for you to use the Moto Maker service: a bit of free insurance. A Reddit user recently broke the screen on his(?) Verizon Moto X, and after letting Motorola support know, he got a code for a free replacement phone on Moto Maker.
The very first thing that college sports fans did when the Moto Maker customization tool came out was make a phone in the colors of their alma mater. Now that's a little easier thanks to Motorola's College Collection. To facilitate better collegiate customization, the College Collection includes nine new back colors and three new accent colors (which don't seem to be available on the standard Moto Maker site). If that's not enough for you, the customized phones also include a clear case with your school logo.
Motorola announced new pricing for the long-delayed wood back option for the Moto X last week. The excitement of the $25 price point was tempered by the indeterminate release date of "coming soon." Well, it was pretty soon – the Moto X is now available with ebony, teak, walnut, or bamboo backs for just $25 extra.
Motorola's got a special New Year's treat for prospective buyers of the Moto X: a huge price drop for those who are willing to go off-contract. The unsubsidized version of the Moto X sold on the Moto Maker customization site is now just $399.99, down $100 from its previous price. You can pick up the larger 32GB model for $449.99. The on-contract versions remain $99.99 on the Moto Maker site, though you can probably find the more drab black or white alternatives for less.
After months of AT&T exclusivity, the Moto X can now be customized on all four major American carriers. The Moto Maker website now includes models for AT&T, Verizon, T-Mobile, and Sprint, with custom color choices for the front panel, back panel, and accents. The Moto Maker tool also includes the engraving option for the rear panel that was heavily promoted during the device's reveal.
The options are the same as the customized AT&T model: black or white front and a choice of 18 colors for the rear and 7 accent colors for the power and volume buttons and the ring around the camera.