The Accelerated Mobile Pages standard is slowly proliferating across the web, to the delight of users on metered or slow connections. The "AMP" sites, implemented for large media outlets at the moment, dynamically reformat pages to shrink images, improve readability, and bring load times down to just a second or two even on a slow mobile network. The latest service to get access to the tool is the web-accessible version of Google+. Users on mobile Chrome and other browsers should start seeing the lightning bolt icons for AMP stories (in the lower left of the image above) starting now. Read More
What's more annoying than a slow webpage? A slow webpage on your phone. Ain't nobody got time for that when a connection is bouncing back and forth between 3G and LTE. And that means a publisher somewhere is missing out on traffic. It's a lose-lose situation.
Unfortunately this is the hole we find ourselves in. Webpages aren't the simple creations they used to be. Sites plug in to other sites, meaning you have to wait for third-party ads, widgets, and comment sections to load up before you can start browsing the way you'd like.
To address this, Google is introducing what it calls Accelerated Mobile Pages. Read More
Remember Mobilegeddon? This was Google's search ranking change for searches done on smartphones that placed pages that are "mobile-friendly" higher. For people who don't run non-mobile-friendly websites, this was a relatively non-controversial change.
Of course, it is up to Google to decide what does and does not make a good website for the small screen. Today, they announced that a big prompt—also known as an interstitial—telling you to install an app makes a website not worthy of the "mobile-friendly" label and the benefits that come with it.
Unlike the original change, there are some real heavy hitters that use this tactic. Read More
Google's search indexing is kind of a big deal - having a high spot in relevant searches for the world's biggest search engine can literally make or break a business. So if you don't want your site to lose its spot, you'd better make sure your website looks good when accessed from a mobile browser. Starting on April 21st, Google's search algorithm will incorporate whether or not a site is "mobile-friendly" when ranking its appearance in search results. Google announced the change on its Webmaster Central blog:
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.
Have you ever used Google+ on a mobile browser? It has never been very fun. Trying to share something or make sense of a link was no better. However, after over a year without noticeable improvements for mobile browsers, it has finally gotten a revamp. In fact, it's arguably a better experience than the current Google+ app for Android.
Here's a look at the new mobile web app.
If you don't remember how it was before, here are a couple snaps from Google's out-of-date mobile web apps page:
Our reader Connor has provided us with better pre-update screencaps. Read More
YouTube announced something fairly incredible yesterday: it now has more than 1 billion unique visitors to the site every single month. That's a LOT of people, almost half of everybody around the world with internet access, in fact.
What's even more interesting is how people are reaching the site. A post on Google's AdWords Agency blog took a look at how the current generation, or 'Generation C', accesses content on YouTube, and found that a lot of the traffic is coming from smartphones, as opposed to traditional PCs. When looking at the current generation, they found a 76% increase in smartphone traffic, year-on-year, with only a 33% increase in traffic from desktops. Read More