Snapchat is quickly becoming the place where teenargers, young adults, and even older generations share what they're doing and communicate with each other. Now the service is looking to buy Vurb, a start-up specialized in mobile search, recommendations, and discovery.
Vurb had won TechCrunch's Disrupt in 2014 with its idea of a mobile search engine that serves you relevant results in the form of cards from the apps you care about most, like Yelp, Google Maps, Fandango, Netflix, Uber, and so on, and combines them together in a way that makes sense: take a ride, watch a movie, get dinner, get another cab home. Read More
Remember Mobilegeddon? This was Google's search ranking change for searches done on smartphones that placed pages that are "mobile-friendly" higher. For people who don't run non-mobile-friendly websites, this was a relatively non-controversial change.
Of course, it is up to Google to decide what does and does not make a good website for the small screen. Today, they announced that a big prompt—also known as an interstitial—telling you to install an app makes a website not worthy of the "mobile-friendly" label and the benefits that come with it.
Unlike the original change, there are some real heavy hitters that use this tactic. Read More
I'm sure you've already heard, but today there are changes coming of biblical proportions. Wait, you didn't hear about Mobilegeddon? This is indeed the term being applied to a Google search algorithm update being applied today that will rank mobile-optimized sites higher in searches from phones. The big drama about this is that, well, Google is very powerful and changes to their ranking systems have a habit of being destructive to affected sites. Mobilegeddon gets a name due in large part to the fact that it's the rare algorithm change that Google has detailed and warned about in advance of its rollout, having set a date back in February. Read More
Today Google announced universal search suggestions on the mobile version of their search page. It has been enabled on all major smartphone platforms, so even our iPhone carrying “friends” should be able to partake.
Google first made this change on the desktop version of the search page back in December, and while it was neat, I can’t say I’ve really played with it since it was released. This probably has more to do with the fact that I just control+K to the search bar in Firefox or Chrome rather than visit the search page itself. If you missed the original announcement, universal suggestive search provides real time information in the drop down box that appears when you begin typing, in addition to the regular search term suggestions. Read More