Mobile advertiser Millennial Media has released its monthly "Mobile Mix" report detailing the state of the mobile industry from its eyes. Things are looking good for Android, while still remaining basically the same overall:
- Android had a strong growth month, and increased 15% month-over-month. Android had a 61% share of overall smartphone impressions and was in the top spot for the 8th straight month.
- Samsung grew 28% month-over-month as a manufacturer, and was the second leading manufacturer on our network.
- Motorola was the 5th leading manufacturer, and had 3 phones in the top 11 mobile phones.
- When breaking down ad spend from applications on our network, 48% came from Android apps, while 43% came from iOS apps.