24
Aug
2011-08-23 14h13_46

Mobile advertiser Millennial Media has released its monthly "Mobile Mix" report detailing the state of the mobile industry from its eyes. Things are looking good for Android, while still remaining basically the same overall:

  • Android had a strong growth month, and increased 15% month-over-month. Android had a 61% share of overall smartphone impressions and was in the top spot for the 8th straight month.
  • Samsung grew 28% month-over-month as a manufacturer, and was the second leading manufacturer on our network.
13
Jan
millennial_topos

Every month, mobile advertiser Millennial Media releases their Mobile Mix, a report detailing where things stand in the mobile industry. This month marks a significant first, as well as some all-around good news for Android. Their highlights:

  • For the first time, Android surpassed iOS as the largest Smartphone OS on the Millennial network, with an 8% increase month-over-month and 46% impression share on our network in December. The iOS currently has a 32% share
  • Android ad requests grew 141% from Q3 to Q4 and since January, Android has grown 3130%
  • Android devices represented 16 of the top 30 mobile devices on the Millennial network
  • When breaking down the revenue generated by apps in Q4—Android had a 55% share as opposed to 39% for Apple.

14
Dec
ap_revenue

Another month, another report from advertiser Millennial Media. As usual, it's best to start this off by pointing out that these results are based on ad impressions across Millennial's network, and thus should be considered a sample. With that out of the way, let's take a peek.

ap_revenue

The two most significant things that stand out to me are that Android is now tied with iOS for the largest smartphone OS, and Android accounts for a whopping 54% of ad revenue on the network, versus 39% for iOS.

28
Sep
mobilemix

Millennial Media, one of the largest mobile advertisers in the US, has released their August MobileMix. Based on their ad impressions, they estimate that Android now commands 26% of the Smartphone market - up 7% month-over-month. If accurate, that puts Android 7% ahead of RIM - but still 22% short of iOS.

top_os

Other tidbits: smartphone impressions gained 3% in the last month, up to 51%. The original Motorola Droid surprisingly still holds 9.44% of the market as the second most popular phone (obviously, the iPhone is first); based largely on the success of the Droid, Motorola is now the third largest device manufacturer.

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