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Jan

Android Now #1 US Smartphone OS On Millennial's Network, Chitika Is All "LOLWUT"

Posted by Aaron Gingrich in Android OS, News

Every month, mobile advertiser Millennial Media releases their Mobile Mix, a report detailing where things stand in the mobile industry. This month marks a significant first, as well as some all-around good news for Android. Their highlights:

For the first time, Android surpassed iOS as the largest Smartphone OS on the Millennial network, with an 8% increase month-over-month and 46% impression share on our network in December. The iOS currently has a 32% share

Android ad requests grew 141% from Q3 to Q4 and since January, Android has grown 3130%

Android devices represented 16 of the top 30 mobile devices on the Millennial network

When breaking down the revenue generated by apps in Q4—Android had a 55% share as opposed to 39% for Apple.

Dec

Millennial Media November Report: Android Continuing To Grow, Dominating Ad Revenue & Developers

Posted by Aaron Gingrich in Android OS, Apps/Games, News

Another month, another report from advertiser Millennial Media. As usual, it's best to start this off by pointing out that these results are based on ad impressions across Millennial's network, and thus should be considered a sample. With that out of the way, let's take a peek.

The two most significant things that stand out to me are that Android is now tied with iOS for the largest smartphone OS, and Android accounts for a whopping 54% of ad revenue on the network, versus 39% for iOS. Pretty damn impressive.

Among application publishers who are adding support to new platforms, Android is the fastest growing, though that is something that is probably common sense if you really think about it (given that iOS already has a very large developer following).

Sep

Millennial Media: Android Still Growing Like Gangbusters: Increased Market Share 7% Month-Over-Month, Now Accounts for 26% Of Smartphones

Posted by Aaron Gingrich in Android OS, Devices By Manufacturer, Motorola, News

Millennial Media, one of the largest mobile advertisers in the US, has released their August MobileMix. Based on their ad impressions, they estimate that Android now commands 26% of the Smartphone market - up 7% month-over-month. If accurate, that puts Android 7% ahead of RIM - but still 22% short of iOS.

Other tidbits: smartphone impressions gained 3% in the last month, up to 51%. The original Motorola Droid surprisingly still holds 9.44% of the market as the second most popular phone (obviously, the iPhone is first); based largely on the success of the Droid, Motorola is now the third largest device manufacturer.