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Millennial Media November Report: Android Continuing To Grow, Dominating Ad Revenue & Developers

Another month, another report from advertiser Millennial Media. As usual, it's best to start this off by pointing out that these results are based on ad impressions across Millennial's network, and thus should be considered a sample. With that out of the way, let's take a peek.


The two most significant things that stand out to me are that Android is now tied with iOS for the largest smartphone OS, and Android accounts for a whopping 54% of ad revenue on the network, versus 39% for iOS.

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Millennial Media Report Shows Android Continuing To Take Over

Millennial Media has released their Mobile Mix for October, and at first sight, the results are fairly impressive. Before diving in, though, it's important to note that the statistics are based on ad clicks, rather than a population sample. However, that doesn't mean they don't help express the overall trends, so with that in mind, let's take a quick look at the highlights.


· This month, for the first time, Android tied with iOS as the largest Smartphone OS on our network, with an 8% increase month-over-month and 37% impression share on our network.

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