24
May
androidos

If we told you that Android was the number one mobile OS worldwide, you shouldn't really be surprised by this point. By most metrics, the little green guy has overtaken the competition in just about every area, including sales, actual userbase, and ad impressions, as demonstrated here by Millenial Media's report. There are a couple surprises in the report, though.

2012-05-24_13h15_02

For starters, while the iPad being the top ranked tablet is no surprise, the Galaxy Tab beating out the Kindle Fire is.

13
Jan
millennial_topos

Every month, mobile advertiser Millennial Media releases their Mobile Mix, a report detailing where things stand in the mobile industry. This month marks a significant first, as well as some all-around good news for Android. Their highlights:

  • For the first time, Android surpassed iOS as the largest Smartphone OS on the Millennial network, with an 8% increase month-over-month and 46% impression share on our network in December. The iOS currently has a 32% share
  • Android ad requests grew 141% from Q3 to Q4 and since January, Android has grown 3130%
  • Android devices represented 16 of the top 30 mobile devices on the Millennial network
  • When breaking down the revenue generated by apps in Q4—Android had a 55% share as opposed to 39% for Apple.