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millenial media

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Millenial Media: Samsung Ad Impressions Market Share Doubled In Last Year While HTC And Motorola Halved

If you needed any clearer indication that Samsung basically owns the Android world while HTC and Motorola are in trouble, maybe this will help. According to Millenial Media, a mobile advertising firm, ad impressions on its platform from Samsung handsets shot up from 23% to 46% in the last year. Meanwhile, HTC plummeted from 32% to 16%, while Moto dropped from 22% to 11%. This is a massive change.

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Now, before we go getting bent out of shape over this, let's clarify a couple things.

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Millennial Media: Android Accounts For 61% Of All Smartphones, A 15% Growth Month-Over-Month

Mobile advertiser Millennial Media has released its monthly "Mobile Mix" report detailing the state of the mobile industry from its eyes. Things are looking good for Android, while still remaining basically the same overall:

  • Android had a strong growth month, and increased 15% month-over-month. Android had a 61% share of overall smartphone impressions and was in the top spot for the 8th straight month.
  • Samsung grew 28% month-over-month as a manufacturer, and was the second leading manufacturer on our network.
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Millennial Media: Android Still Growing Like Gangbusters: Increased Market Share 7% Month-Over-Month, Now Accounts for 26% Of Smartphones

Millennial Media, one of the largest mobile advertisers in the US, has released their August MobileMix. Based on their ad impressions, they estimate that Android now commands 26% of the Smartphone market - up 7% month-over-month. If accurate, that puts Android 7% ahead of RIM - but still 22% short of iOS.

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Other tidbits: smartphone impressions gained 3% in the last month, up to 51%. The original Motorola Droid surprisingly still holds 9.44% of the market as the second most popular phone (obviously, the iPhone is first); based largely on the success of the Droid, Motorola is now the third largest device manufacturer.

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