Most of us approach Amazon as consumers. Whether it's a physical product or some digital goodie, we want to buy everything we can get our hands on. The site loves this about us, so it's made itself so compelling to use that the thought of shopping elsewhere is often proceeded by "Meh, I'll check Amazon first." The thing is, Amazon's selection wouldn't be nearly as comprehensive without the many merchants who also use the site to sell their wares.
For the uninitiated, 2Checkout is a web-based storefront service that allows users to both create an online checkout system for their products as well as handle merchant services like credit card payments. If you've ever tried to set up your own shop, you know how difficult it can be to get all the moving parts together. Now, 2Checkout is making it even easier with the release of its mobile app that will allow sellers to track sales, issue refunds, and even contact customers.