It's difficult to put out a $1.5 billion movie and not expect a few major product tie-ins. Marvel, today, "released" (we'll get to that in a bit) a new game for Android called "Avengers Initiative." This $7 app stars the Hulk, as the green loose cannon battles some of his most notorious villains, including Wendigo, the Abomination, and even the infamous Skrulls. The game will only be available for select Android devices to start with.
To our friends overseas: no spoilers! Depending on where you live in the world, you're either coming down from an Avengers high, or eagerly anticipating the end of your four-year wait for this movie. Either way, you could probably use a little more of Marvel's most famous superheroes of late in your life. So, here. Have an official live wallpaper.
The live wallpaper costs $0.99. We say this because, although you can download it for free here, the wallpaper requires an in-app purchase of 99 cents to unlock the heroes.
Announced last month at SXSW, Marvel's Augmented Reality app has finally hit Google's play store, promising to "bring the Marvel Universe to life like never before utilizing your Android powered device."
Essentially the app allows users to scan select Marvel products (which feature the AR logo) to unlock and view exclusive Marvel content. The app unlocks a surprisingly wide array of content, from 3D shorts to script excerpts, exclusive art and commentaries, and "key features on select comics."
The app's augmented reality functionality is powered by Aurasma, the self-proclaimed first visual browser, "bringing the physical and virtual worlds together." For fans of the Marvel Universe, this app seems like an awesome way to get an extra dose of Marvel content.
Not to be outdone by DC Comics, Marvel just pushed its official app into the Android Market. The app allows you to purchase and download comics featuring all of your Marvel favorites -- everyone from Captain America to Wolverine are along for the ride.
The app offers two ways of reading your comics: guided or traditional view. Guided offers an animated, panel-by-panel look at the comic, while traditional utilizes current device controls to zoom and pan through pages.
Timed with the release of its newest blockbuster movie, Captain America: The First Avenger, Marvel Entertainment is also pushing on the mobile front with the introduction of a surprisingly well done action game and, separately, a live wallpaper.
The live wallpaper, which displays the infamous unbreakable shield which deflects bullets left and right, is free in the Market (see the widget towards the bottom).
The game, naturally, features Captain America on a mission to stop Red Skull and mow down all the HYDRA soldiers in his sight along the way.
X-Men: The Arcade Game is a throwback to the days before X-Men: The Animated Series. That show, known for it's amazing title track and some pretty laughable moments, gave us the "traditional" X-Men lineup most of us know today. However, before that aired, there was a one-off pilot called X-Men: Pryde of the X-Men. In it, Wolverine had an Australian accent.
It was pretty horrible.
Pryde of the X-Men served as X-Men: The Arcade Game's inspiration; inside, you play as the X-Men that were present in the cartoon, and face the villains they faced, as well.