HTC has already looked to metal as a defining characteristic of its flagship phone. Now the company is turning to the Iron Man, Robert Downey Jr., himself in hopes of turning around the company's waning brand perception and getting their highly capable smartphones into the hands of more consumers. HTC has launched a series of ads starring Downey as they kick off their new "Change" branding campaign, and thanks to a two-year contract, we can expect to see the actor pushing the company for quite some time.
We should've seen this coming. Really, Samsung, it's our fault. We should've stopped you when you put on that incredibly sexist Broadway show. We didn't. We argued that it was funny and then even enabled you by saying you have better marketing than HTC. We set you up for this. What could we have expected except a Gangnam Style parody that touts the virtues of the Galaxy S4?
We've mentioned a couple of times on this site that when it comes to the battle of HTC versus Samsung, advertising is of paramount importance. Why? Because people who don't read blogs with names like 'Gizmondo,' 'Android Cops,' or 'The Precipice' have no idea what makes the Galaxy S IV better than the HTC One or vice versa. In fact, more often than not, the average Joe looking to buy a new item in a field he has no expertise in has just one question: what's a good brand?
I miss you, HTC. My Evo was the first phone I ever truly loved, and between 2007 and 2010, as a company you did remarkably well for yourself. Then the Thunderbolt happened, and then Beats got involved and... Well, let's just say it hasn't been a great couple years. So, when I hear that your CEO, Peter Chou, is planning some bold new changes for 2013, I'm hopeful. Skeptical, but hopeful.
Happy New Year! It's that time again; with the new year comes our new annual prediction post. I tackled this last year, and rather than do a bunch of crazy, pulled-from-thin-air predictions, I ended up with a link-filled research-fest for the year. It worked out pretty well, so that's what's on the docket for today. First though, I'll take a look and see just how many of last year's predictions and rumors came true, and provide some updates for the more important topics.
Zeebox, a social TV companion app that's already found popularity in the UK has officially hit the US, aiming to make a splash thanks to monetary and promotional backing from both NBC and Comcast.
Essentially, Zeebox serves as an auxiliary guide to TV enjoyment as well as a social platform where users can see which shows are hot, who's watching them, and what they're saying in response. Users can see what their friends (and everyone else) are viewing or planning to view, chat with friends, start a viewing party, or tweet reactions.
Google's not pulling any punches this time around with its ads for its newest Nexus device. When it's not physically invading one of the most visited sites on the internet, the Nexus 7 can be found in some adorable videos that play to every one of your sappiest emotions. Take this newest ad, featuring a five-ish-year-old girl reading Curious George, and planning her trip to the moon. (No one tell her just yet, okay?)
The video follows its predecessor entitled Camping in the marketing style of "Look at this!
Well, this might be one of the most (potentially) awesome stories we cover this week. GameFly, the company best known for setting up a Netflix-style gaming rental service, has announced that it plans to open up a third-party gaming store on iOS and Android (think TegraZone, but with less hardware tie-ins). This would, presumably, be in addition to the already-existing GameFly app. Additionally, the company has "set aside a game development fund" that it will use to fund game developers with great ideas, but less cash flow.
Earlier this morning, news broke of a horrible deed - the entire stock of Xperia Play phones was allegedly stolen from Vodafone NZ, leaving hundreds of giant-thumbed customers button-mashing nothing but air for the foreseeable future. We deliberately skipped this story, even though it was spreading like fire, but what happened next prompted me to grab my pen keyboard and give this crime some coverage.
Remember those missing devices? Yeah, never happened.
Ah, the arrogance of Cupertino. Does it know no bounds? In Apple's latest attempt to frame their iPhone as being the obviously superior choice over Android, a new series of ads start with "If you don't have an iPhone... ". They then proceed to boast about features that are on both iOS and Android, using their typical clever wordplay to convince the less-knowledgeable that you can only get these features on an iPhone.