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Articles Tagged:

marketing

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Google refreshes its Android.com feature pages, gets rid of Android One for some reason

An official name for Android N isn't the only change that Google made to its public face today. In addition, there are a handful of updated pages for major Android-related websites within the Google universe — for some reason the dedicated page for Android One is gone. Why Google felt the need to get rid of a page explaining its biggest developing world mobile push is a matter of speculation, but it surely doesn't bode well for the low-cost phone program.

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Samsung's 'Seven Days Of Unboxing' Promotion For The Galaxy S7 Features A Painting Llama

Phone manufacturers are having a harder and harder time getting our attention when it comes to drumming up interest for new releases. LG decided that cheeky marketing would be best when announcing cases and covers for phones that don't officially exist yet. In contrast, Samsung has decided to be just plain baffling. In the "Seven Days of Unboxing" promotion, Samsung lets someone see the new phone (which is almost certainly a Galaxy S7 and/or S7 Edge) for 30 seconds, after which they get to make an artist's interpretation for the audience.

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[Heated Fight] After OnePlus' Jab At Samsung, Meizu Copies A Page From The Same Book And Offers To Swap A OnePlus 2 For A Free Meizu Pro 5

For a company that sells so few phones, OnePlus sure knows how to make the biggest noise with the smallest thing it does. Building on controversies propelled it to the top of many tech news cycles, but it seems that its marketing department has calmed down a little lately. The latest trick to come out of it is #TakeTheEdgeOff, a swap offer for Samsung owners. It sounds compellingly obnoxious, except that on the OnePlus scale of crazy, it's a moderately bland jab.

They're not asking you to destroy your phone, but to donate it to a charity. And not everyone can get involved, only 50 "winners" will be selected, though I'm not sure winner is the proper term when you're exchanging a Galaxy S6, S6 Edge, S6 Edge+, or Note 5, for a OnePlus 2.

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Google Primer 2.0 Comes With An Updated Interface, New Lessons Every Week, Bookmarking, And More

Primer by Google (formerly listed in the Play Store as Primer: Marketing for Startups) is a simple little Android app that helps small business owners get their company off the ground and in the public eye. Users view a number of brief, bite-sized lessons and walk away with a general understanding of what they need to do. That's the idea, anyway.

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PlaceIt Creates Realistic Videos Of People Interacting With Any App In Minutes, A Great Marketing Resource For Independent Developers

These days, it takes much more to sell an app. It used to be good enough to build something that simply did what it was supposed to and didn't crash too often. Over time, users came to expect better performance, lower power consumption, and an attractive interface. Even those things aren't always good enough because many apps are presented with high quality demo videos. How can independent developers and small teams compete with companies that can pay for high-end shoots and professional models? A new service called PlaceIt might be able to help. Developers can submit screenshots or recordings to PlaceIt and have high resolution photos and videos generated on the spot, and it gives the appearance that real people are using the app.

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Google Releases 'Primer: Marketing For Startups' App To Help Small Teams Get Their Brand Out There

Primer: Marketing for Startups isn't like most of Google's other Android apps. For starters, it's the first to appear in the Play Store under the publisher "Google Learn." The app also happens to be such a niche product that only a specific target demographic will benefit from it.

As the name says, Primer is aimed at helping startups manage their marketing efforts. A great deal of work and knowledge goes into getting a new brand in front of consumers and establishing awareness. This app offers short five-minute lessons that supply users with the jargon-free information they need to know to get started.

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Report: More Sources Claim Google's "Android Silver" Premium Phone Hardware Plan Is Underway

Earlier this month Android Police reported on Android Silver, a possible upcoming push into premium hardware from Google and its partners. Android Silver would see Google selecting high-end Android phones with standardized software to promote both itself and through conventional retail channels. According to a new report from Amir Efrati at The Information, the Silver program is still well underway and aimed to take on the iPhone at the top of the phone market.

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Based on the information in our previous post, the Silver program consists of very specific goals for hardware, software, and promotion. Google would select up to five phones at a time (either existing models or phones made specifically for the Silver Program), using criteria that includes the latest version of Android with little to no software modification.

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HTC Hires Successful Former Samsung US Marketing Executive To Save This Sinking Humongous Tinfoil Catamaran

HTC has reportedly snagged up Paul Golden, a former Samsung US marketing executive who helped turn the Galaxy brand into a household name (or at least the closest an Android device has come), according to a Bloomberg report. He will serve as a consultant for Chairman Cher Wang. During his time with Samsung, from 2008 to 2012, the company's global smartphone market share jumped from 4.5% to 21%. HTC's, meanwhile, currently sits at less than 2%.

HTC knows how to make phones. The HTC One M7 was a beautiful piece of craftsmanship that raised the bar for what an Android phone could look, feel, or sound like.

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A Less Powerful And More Affordable Galaxy Note 3 'Neo' Gets Detailed In Leaked Specs Sheet

The Galaxy Note 3 has a massive screen, plenty of battery life, and a ton of power. Unfortunately, it also has matching price tag. This has left the device inaccessible to some who would gladly wield it. Word on the street has mentioned a more affordable "Lite" version that would alleviate this problem, and now GSM Arena has gotten its hands on leaked spec sheets that give this device a name, the Galaxy Note 3 Neo.

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The pages reveal a device that is somewhere between the Note 2 and the Note 3. The Neo will allegedly have an 8MP camera, 3100mAh battery, 2GB of RAM, and 16GB of internal memory, all specs that put it in line with the former handset.

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NVIDIA's Marketing Goes Extraterrestrial With A Crop Circle Inspired By The Tegra K1

If you've been following our CES coverage, you know that NVIDIA is quite proud of its next-generation mobile chips. To make sure you get the message of "unearthly technology," they paid a bunch of artists to create a crop circle outside of Salinas, California with a design inspired by the Tegra K1 and its Kepler GPU. I bet Dell's Alienware division is asking, "why didn't we think of that?"

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The design of the crop circle roughly mirrors the actual layout of the Tegra K1 chip: you can see the five square CPU cores on the bottom of the central square.

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