For a company that sells so few phones, OnePlus sure knows how to make the biggest noise with the smallest thing it does. Building on controversies propelled it to the top of many tech news cycles, but it seems that its marketing department has calmed down a little lately. The latest trick to come out of it is #TakeTheEdgeOff, a swap offer for Samsung owners. It sounds compellingly obnoxious, except that on the OnePlus scale of crazy, it's a moderately bland jab.
They're not asking you to destroy your phone, but to donate it to a charity. And not everyone can get involved, only 50 "winners" will be selected, though I'm not sure winner is the proper term when you're exchanging a Galaxy S6, S6 Edge, S6 Edge+, or Note 5, for a OnePlus 2.
Primer by Google (formerly listed in the Play Store as Primer: Marketing for Startups) is a simple little Android app that helps small business owners get their company off the ground and in the public eye. Users view a number of brief, bite-sized lessons and walk away with a general understanding of what they need to do. That's the idea, anyway.
These days, it takes much more to sell an app. It used to be good enough to build something that simply did what it was supposed to and didn't crash too often. Over time, users came to expect better performance, lower power consumption, and an attractive interface. Even those things aren't always good enough because many apps are presented with high quality demo videos. How can independent developers and small teams compete with companies that can pay for high-end shoots and professional models? A new service called PlaceIt might be able to help. Developers can submit screenshots or recordings to PlaceIt and have high resolution photos and videos generated on the spot, and it gives the appearance that real people are using the app.
Primer: Marketing for Startups isn't like most of Google's other Android apps. For starters, it's the first to appear in the Play Store under the publisher "Google Learn." The app also happens to be such a niche product that only a specific target demographic will benefit from it.
As the name says, Primer is aimed at helping startups manage their marketing efforts. A great deal of work and knowledge goes into getting a new brand in front of consumers and establishing awareness. This app offers short five-minute lessons that supply users with the jargon-free information they need to know to get started.
Earlier this month Android Police reported on Android Silver, a possible upcoming push into premium hardware from Google and its partners. Android Silver would see Google selecting high-end Android phones with standardized software to promote both itself and through conventional retail channels. According to a new report from Amir Efrati at The Information, the Silver program is still well underway and aimed to take on the iPhone at the top of the phone market.
Based on the information in our previous post, the Silver program consists of very specific goals for hardware, software, and promotion. Google would select up to five phones at a time (either existing models or phones made specifically for the Silver Program), using criteria that includes the latest version of Android with little to no software modification.
HTC has reportedly snagged up Paul Golden, a former Samsung US marketing executive who helped turn the Galaxy brand into a household name (or at least the closest an Android device has come), according to a Bloomberg report. He will serve as a consultant for Chairman Cher Wang. During his time with Samsung, from 2008 to 2012, the company's global smartphone market share jumped from 4.5% to 21%. HTC's, meanwhile, currently sits at less than 2%.
HTC knows how to make phones. The HTC One M7 was a beautiful piece of craftsmanship that raised the bar for what an Android phone could look, feel, or sound like.
The Galaxy Note 3 has a massive screen, plenty of battery life, and a ton of power. Unfortunately, it also has matching price tag. This has left the device inaccessible to some who would gladly wield it. Word on the street has mentioned a more affordable "Lite" version that would alleviate this problem, and now GSM Arena has gotten its hands on leaked spec sheets that give this device a name, the Galaxy Note 3 Neo.
The pages reveal a device that is somewhere between the Note 2 and the Note 3. The Neo will allegedly have an 8MP camera, 3100mAh battery, 2GB of RAM, and 16GB of internal memory, all specs that put it in line with the former handset.
If you've been following our CES coverage, you know that NVIDIA is quite proud of its next-generation mobile chips. To make sure you get the message of "unearthly technology," they paid a bunch of artists to create a crop circle outside of Salinas, California with a design inspired by the Tegra K1 and its Kepler GPU. I bet Dell's Alienware division is asking, "why didn't we think of that?"
The design of the crop circle roughly mirrors the actual layout of the Tegra K1 chip: you can see the five square CPU cores on the bottom of the central square.
HTC has already looked to metal as a defining characteristic of its flagship phone. Now the company is turning to the Iron Man, Robert Downey Jr., himself in hopes of turning around the company's waning brand perception and getting their highly capable smartphones into the hands of more consumers. HTC has launched a series of ads starring Downey as they kick off their new "Change" branding campaign, and thanks to a two-year contract, we can expect to see the actor pushing the company for quite some time.
The idea here is that HTC inspires innovation not by being change you can believe in, but by being anything you want it to be.
We should've seen this coming. Really, Samsung, it's our fault. We should've stopped you when you put on that incredibly sexist Broadway show. We didn't. We argued that it was funny and then even enabled you by saying you have better marketing than HTC. We set you up for this. What could we have expected except a Gangnam Style parody that touts the virtues of the Galaxy S4?
The above video of the song...*sigh*...Samsung Style, was taken at a Galaxy S4 launch party in India. The man you see singing on stage is Ranveer Singh, a Bollywood superstar.