These days, it takes much more to sell an app. It used to be good enough to build something that simply did what it was supposed to and didn't crash too often. Over time, users came to expect better performance, lower power consumption, and an attractive interface. Even those things aren't always good enough because many apps are presented with high quality demo videos. How can independent developers and small teams compete with companies that can pay for high-end shoots and professional models?
Primer: Marketing for Startups isn't like most of Google's other Android apps. For starters, it's the first to appear in the Play Store under the publisher "Google Learn." The app also happens to be such a niche product that only a specific target demographic will benefit from it.
As the name says, Primer is aimed at helping startups manage their marketing efforts. A great deal of work and knowledge goes into getting a new brand in front of consumers and establishing awareness.
Earlier this month Android Police reported on Android Silver, a possible upcoming push into premium hardware from Google and its partners. Android Silver would see Google selecting high-end Android phones with standardized software to promote both itself and through conventional retail channels. According to a new report from Amir Efrati at The Information, the Silver program is still well underway and aimed to take on the iPhone at the top of the phone market.
HTC has reportedly snagged up Paul Golden, a former Samsung US marketing executive who helped turn the Galaxy brand into a household name (or at least the closest an Android device has come), according to a Bloomberg report. He will serve as a consultant for Chairman Cher Wang. During his time with Samsung, from 2008 to 2012, the company's global smartphone market share jumped from 4.5% to 21%. HTC's, meanwhile, currently sits at less than 2%.
The Galaxy Note 3 has a massive screen, plenty of battery life, and a ton of power. Unfortunately, it also has matching price tag. This has left the device inaccessible to some who would gladly wield it. Word on the street has mentioned a more affordable "Lite" version that would alleviate this problem, and now GSM Arena has gotten its hands on leaked spec sheets that give this device a name, the Galaxy Note 3 Neo.
If you've been following our CES coverage, you know that NVIDIA is quite proud of its next-generation mobile chips. To make sure you get the message of "unearthly technology," they paid a bunch of artists to create a crop circle outside of Salinas, California with a design inspired by the Tegra K1 and its Kepler GPU. I bet Dell's Alienware division is asking, "why didn't we think of that?"
The design of the crop circle roughly mirrors the actual layout of the Tegra K1 chip: you can see the five square CPU cores on the bottom of the central square.
HTC has already looked to metal as a defining characteristic of its flagship phone. Now the company is turning to the Iron Man, Robert Downey Jr., himself in hopes of turning around the company's waning brand perception and getting their highly capable smartphones into the hands of more consumers. HTC has launched a series of ads starring Downey as they kick off their new "Change" branding campaign, and thanks to a two-year contract, we can expect to see the actor pushing the company for quite some time.
We should've seen this coming. Really, Samsung, it's our fault. We should've stopped you when you put on that incredibly sexist Broadway show. We didn't. We argued that it was funny and then even enabled you by saying you have better marketing than HTC. We set you up for this. What could we have expected except a Gangnam Style parody that touts the virtues of the Galaxy S4?
We've mentioned a couple of times on this site that when it comes to the battle of HTC versus Samsung, advertising is of paramount importance. Why? Because people who don't read blogs with names like 'Gizmondo,' 'Android Cops,' or 'The Precipice' have no idea what makes the Galaxy S IV better than the HTC One or vice versa. In fact, more often than not, the average Joe looking to buy a new item in a field he has no expertise in has just one question: what's a good brand?
I miss you, HTC. My Evo was the first phone I ever truly loved, and between 2007 and 2010, as a company you did remarkably well for yourself. Then the Thunderbolt happened, and then Beats got involved and... Well, let's just say it hasn't been a great couple years. So, when I hear that your CEO, Peter Chou, is planning some bold new changes for 2013, I'm hopeful. Skeptical, but hopeful.