On the list of manufacturers with fun and quirky commercial spots, LG doesn't usually come near the top. As far as I can recall, it has always served functional videos, but that strategy wouldn't fly with the "Play" theme of the G5. So it was that Jason Statham, the badass actor who can make your heart drop to your knees with a frown, was cast as the face of the G5 and a sort of psychedelic commercial was born with Jason's face plastered across all the main characters and background actors.
The commercial, which premiered less than 2 months ago, got super popular. Read More
In a fascinating new video titled "Get to know the HTC EVO 4G LTE," HTC explains the ins and outs of Sprint's One X variant, from the conceptualization of its design, to decisions surrounding build quality, materials, and a pretty interesting explanation of the new EVO's soft-touch unibody form.
Senior Director of Advanced Materials Chris Porter details the EVO's soft-touch feel in the video, explaining that the device has a "warm, velvety, soft-touch feel as opposed to a harder, rougher, cold metal feel." Porter explains that creating the effect involves sand/grit-blasting the device's frame, followed by a light chemical etching process to remove the sharp "peaks." The EVO's design also utilizes around 100 custom-designed machine cutters, used to create exactly the right geometry and feel for each device. Read More