Having the word blockchain on your product or marketing in 2017/2018 is quickly becoming like "cloud" was in 2011, or adding a lowercase i or e to the front of a product or company name in the late 90's. What once was a useful technical term is now just another corporate tech buzzword, at most bolted on purely to attract interest. And in the midst of the recent #MeToo developments, Legal Fling has jumped in with its own blockchain-based app for securing contractually-enforceable sexual consent. Sounds hot.

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