Yesterday, in the Federal Court for the Northern District of California, Apple filed its response to a counterclaim (filed by Amazon) in its ongoing suit over Amazon's use of the word "Appstore" in its new Android... app store (what else am I supposed to call it, Apple? An app acquisition service?)
The counterclaim contained one of the single greatest premises for a trademark lawsuit I have ever seen (not that I've seen that many):
Apple denies that, based on their common meaning, the words “app store” together denote a store for apps.
- Apple, Inc., 2011
Now, from a legal perspective, this makes a bit more sense given what Apple is arguing (not to say that the merits of their case don't look shaky.) From a common sense perspective, this is one of the most hilariously backward things I (and I'm sure you all) have ever read.