Traditionally, Google has stuck with generic names for Android versions: Cupcake, Donut, Éclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich, and Jelly Bean. Thus, when the big unveiling of 4.4, codenamed KitKat, happened out of nowhere this morning, the web was abuzz with questions. How can they do this? Is this a joke? I thought the name KitKat was "trademarked!" Well, there's a very simple answer to all these questions: it's a mutual partnership.
Yesterday, we finally decided to get to the bottom of Google Keep's new font, Roboto Slab. Shortly before that, however, we had an internal discussion about Keep's strange UI/UX. The app is beautiful – there's no denying that – but weird when considered alongside Google's other in-house apps. What's more, I'm of the opinion that the app isn't just a one-off in terms of design – I think that Keep, along with a few other hints, could give us some insight into what we'll see in the next version of Android (which we might see in May at Google I/O).
Holy cow. The Android version name rumor-mill has been cranking at full steam for the last couple of months, and everyone seems pretty well-convinced that Jelly Bean is the chosen title for Google's next iteration of the mobile operating system. Way back in September, The Verge suggested that a "reliable source" had told them Jelly Bean was the real McCoy. Let's talk about what we know about Google's naming strategy so far with Android, and why anything but Jelly Bean would make almost no sense.