Look into the eyes of Ira. He can see into your very being. His hypnotic gaze is scouring your soul, peeling away layers of intellect until only chaos and madness remains. He's like the most terrifying of Lovecraftian horrors, except he's bald and has a five o'clock shadow.
If you've watched any of NVIDIA's trade show keynotes in the last few years, you probably recognize Ira from the company's FaceWorks technical demo.