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Google Updates Play Store Developer Policy, Puts The Smack Down On Intrusive Advertising

In an e-mail sent out to Play Store developers earlier, Google announced several updates to its developer program policy. The e-mail mentioned changes in policy including clarification to payment policy regarding subscription billing, the restriction of the "use of names or icons confusingly similar to existing system apps" (a statement that brings back memories of Facebook's "Messenger" gaffe), clarification regarding dangerous products, and practices that violate the Play Store's spam policy, all in addition to a stringent new Ad Policy.

Here's the full text of the e-mail:

Hello Google Play Developer,

We are constantly striving to make Google Play a great community for developers and consumers.

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[Pure Evil] SellARing "Replaces The Ring-Ring With A 10 Second Ad," Vies For Title Of Most Intrusive Ad Network Ever

Remember Airpush, the ad network that was widely considered one of the most intrusive, irritating methods of advertising in existence (so much so that Lookout released a special app to fight it off)? Well, it looks like the folks at SellARing (pronounced "sell a ring") have come up with something even more insidious.

SellARing's ad network essentially allows associated apps to replace the familiar "ring ring" sound you hear after dialing a number with a selection of 10-second audio ads.

The service lists NBC, Walmart, Vodafone, FOX, and others as among already-enlisted audio advertisers, and boasts a booked campaign calendar for May 2012, noting that they "have demand for more Android apps," while promising five-minute integration with a proprietary SDK.

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