Since the dawn of time, people have been using the internet to share images of cats and food (and maybe some other stuff). Then something called Instagram came along that changed the way people share said images. As a social network based on pictures, everything from your bff's lunch to what your Aunt Cindy is making for dinner was only a tap, flick, and touch away. There was only one problem: Instagram was only available in the mobile space.
The Instagram team knew that people wanted pictures of food on places aside from their mobile, so they introduced the ability to see profiles from Instagram.com.