If there's one thing that sets people off upon purchasing or downloading an app (games in particular), it's opening it up and finding it has in-app purchases.
And this is, generally, a good instinct for consumers to have - hundreds, if not thousands of mobile games blatantly take advantage of people's willingness to nickel-and-dime themselves out of money they would have never otherwise spent buying a game in the first place. Basically, see 50% of Zynga's business model (the other 50% being stealing other developers' games).
Farmville
In fact, it was Zynga that sparked one of the most notable in-app purchase hate campaigns from users when it added consumable cheats (essentially) to Words With Friends that allowed players to gain advantages over their opponents for a fee.
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