Calling a support line sucks. You're already in a bad situation, or why would you be calling in the first place? As Google demonstrated with its support of the Nexus One, though, the only thing worse than calling a support line is not having one at all. Thankfully, Google now has a phone-based support system that lets users talk to a real person 24/7 about problems with the Play Store. Like most things Google, it's actually a pretty interesting take on the old tech.