Update: According to this Google+ post, pre-orders for the phone will begin later today. There's still no word on a shipping date.
Update #2: You can now press the "Add to cart" button. The phone is currently scheduled to leave Google's warehouse in 2-3 weeks:
One of the more interesting aspects of HTC's One M8 launch is the rapid way the company is releasing the phone, with major American and Canadian carriers getting access to the device in one day or less.
Consider this new app that item that someone placed on store shelves before it was time to begin selling the product. You can look at it all you want, but until that launch date comes, forget about it. In this case, HTC has released a Zoe app into the Play Store, but it doesn't plan to activate it until this summer.
Always forgetting your phone? Well, you should probably pay more attention. Failing that, maybe get one of those Bluetooth tethers that can warn you when you're about to leave the phone behind. HTC makes one of those called the Fetch, and now there's an app in Google Play so more devices can get in on the fun.
Pre-orders for the new HTC One M8 Google Play Edition are about to hit the virtual shelves of the Play Store, but one will set you back a whopping $699. Some jaws are surely sore from the ground impact they just suffered, but here's something that may help with the swelling. The price of the 2013 HTC One (M7) GPE has just dropped by $100. Now instead of parting with $599 all at once, Google will ship you one for $499.
HTC's Robert Downey Jr. commercials were famously terrible, but maybe the company is going to get it right with a different A-list actor. The first commercial for the HTC One M8 features Gary Oldman saying "blah" a lot.
After months of leaks, with early looks coming in forms ranging from a single Sense 6 screenshot to a fourteen-minute hands-on video in German, we've feared that HTC would have little new left to unveil on the Big Day. That remains to be seen. Now at a simultaneous launch event held in London and New York City this morning, the company has finally formally introduced its new 2014 flagship.
The HTC One M8's screen has jumped to 5-inches (up from 4.7-inches), but it retains its 1920 x 1080 resolution, dropping the PPI down to 440 (down from 469).
It looks like HTC is intent on getting all its news crammed into one week. Just a few hours before its scheduled media events in New York and London, wherein the company will reveal the New One (or at least show off whatever hasn't been leaked yet), HTC has been uploading apps to the Play Store like there's no tomorrow. In addition to the Blinkfeed launcher and SenseTV apps, the Sense versions of the Gallery and HTC Guide have been added to HTC's publisher page.
Hot on the heels of BlinkFeed and the vaguely defined HTC Service Pack, HTC is hitting the Play Store with another app: SenseTV. The electronic programming guide meets universal remote control made its first appearance last year alongside Sense 5.0 on the HTC One. This looks like an update to the original which includes a redesigned style to match Sense 6, improvements to data for sporting events, and support for the HTC One Google Play Edition.
HTC has an event scheduled for March 25th where it will announce its very leaky flagship device for 2014. According to a press release from UK retailer Carphone Warehouse, the new HTC One (M8) will be on sale immediately following the announcement. That's one way to head off Samsung.