The HTC One is pretty great, and HTC has had no problem vividly illustrating its hardware features. Now they've moved on to the software in a pair of 30-second TV spots. The ads are all about BlinkFeed, HTC's proprietary social/news stream, and the centerpiece of the Sense 5 user interface. The commercials get right to the point, showing that other phones make you "dig" for information and content, while the mighty One with BlinkFeed puts everything you want right there on the home screen.
HTC's One, the phone that has people once again excited about the quietly brilliant Taiwanese manufacturer, went on sale around the middle of last month at AT&T, though at the time only its Glacial Silver variant was up for grabs.
Today, AT&T added the Stealth Black HTC One to its stock. For those wondering, yes, the 32GB and 64GB models are both available, for $199.99 and $299.99 respectively (with a two-year contract).
Facebook phone. Those two words in that order have been repeated over and over again for the last couple of years, simply as rumors for the longest time. Then the HTC Status hit the scene with an integrated Facebook button – still, Zuckerberg himself claimed that it wasn't Facebook's phone.
Many months later, the rumor mill started whirring once again about an alleged phone designed just for Facebook. This time, for some reason, the rumors held more water.
It's no secret that HTC has had some issues getting component suppliers to take it seriously after a few bad years. This has led to delays in getting the much-improved HTC One on store shelves. As such, the Taiwanese company has already extended its $100 trade-in program once, and now it's doing so again. You now have almost another full month to take HTC's free money when you buy the One.
If we showed you a picture of the rumored HTC M4 right now, you would just think it's the One. Since HTC's newest flagship has such a fantastic design, it only makes sense (I really love that pun when talking about HTC) that the company would apply the same design elements toother handsets, as well – but the M4 is essentially a direct copy, only smaller. So it should be perfect for those who don't like huge phones.
We should've seen this coming. Really, Samsung, it's our fault. We should've stopped you when you put on that incredibly sexist Broadway show. We didn't. We argued that it was funny and then even enabled you by saying you have better marketing than HTC. We set you up for this. What could we have expected except a Gangnam Style parody that touts the virtues of the Galaxy S4?
Do you hear that? It's the sound of a thousand HTC fans modding the crap out of their shiny new HTC One Developer Edition smartphones. The Taiwanese company just posted the RUU (ROM Update Utility) for the American version of the One DE, giving would-be tinkerers a safe way to restore their devices if something goes boom. You can download the RUU at HTC's Developer Center. We'd post some direct links for you, but HTC is insisting you go through the Downloads page.
It's One launch day! You can get HTC's newest flagship on Sprint, AT&T, and T-Mobile here in the US, as well as Telus, Bell, Brightpoint, and Rogers in Canada. To go along with the official launch of the device, HTC has also decided to throw the development community a bone by releasing the kernel source code for five variants of the device: Developer Edition, Brightpoint, TELUS, Bell, and Rogers.
I've noticed something different with the HTC One: people are actually excited about it. I can't say that I've ever seen such a response to an HTC phone in recent years, so that's a good thing. This phone is hitting the scene at a crucial time for HTC, and with people calling it "the best Android phone" in existence right now (or even this year), it could be the saving grace needed to pull the company from its recent slump.
The HTC One page just went live at t-mobile.com, so if you've been lusting after what David called the most important phone of 2013 (read his review to understand the reasoning behind such a bold statement), you can finally secure the Glacial Silver version online. It doesn't look like the Stealth Black variant is up yet if you were looking for one of those, but on the upside T-Mobile is throwing in a free car dock with the purchase.