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HTC

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[Update: Pre-Orders Live] AT&T Announces Official Availability Of HTC One: $199 For 32GB, Confirms 64GB Exclusive For $299, Launches April 19th

Update: Pre-orders for the One have gone live on the AT&T website - you can get either the 32 or 64GB version, as long as you want Glacial Silver.

After some misinformation was spread yesterday (and not just the April Fools' kind) about the price of the HTC One, AT&T has stepped forward to clarify some things. The 32GB model will sell for $199 with a two year contract. Additionally, for the storage hungry, the carrier will have the exclusive on the 64GB model at launch, which will cost $299.

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AT&T Clarifies Galaxy S4 Prices: 32GB Version Will Cost $249, 16GB Will Be Available For $199

Just a week ago, AT&T filled us in on its pricing plans for the Galaxy S 4, stating that the 32GB device would retail for $249 with a two year commitment. While that is technically true, what the carrier neglected to mention was that it would also carry a 16GB model for $199, bringing the entry-level price for this phone in line with nearly every other major handset on the market.

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[APK Teardown Exclusive] The HTC Myst Facebook Phone - The Facebook App Is Now A Launcher, Looks Like They're Planning A Play Store Release, Too

We've managed to score a system dump of the Facebook phone! There's nothing in it that's too earthshattering, and you could probably guess most of the features, but, since we've got it, we might as well take a look at it.

[This is not an April Fool's joke. I promise.]

Now, this being Facebook, nothing really works unless you sign in. The problem is, all of this is pre-release, so it's set up to only work for Facebook employee accounts.

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Google Launches Open Patent Pledge, Promising Free Use Of Patents For People Who Don't Sue

Google has announced a new initiative today that might, if we're lucky, slowly lead to some meaningful changes in how patent litigation is approached. Or, alternatively, make it easier to highlight the jerks who are ruining it for everyone. The Open Patent Non-Assertion (OPN) Pledge gives would-be inventors a pool of patents that Google promises to never sue anyone over, "unless first attacked." That last part is where eyebrows go up, though.

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HTC Ditches 'Quietly Brilliant' Tagline For Something Louder, Doubles Marketing Budget With Extra Emphasis On Digital

It's no secret around these parts that we find HTC's advertising to be a little lackluster. Which is a shame because its hardware is not. For what it's worth, the company's CEO agrees and plans to ditch the "quietly brilliant" slogan for the One and instead shoot for the themes of "bold," "authentic," and "playful." Which, by a strange coincidence, also happen to be Peter Chou's list of the top three traits he's looking for in a woman on his OK Cupid profile*.

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HTC Announces Global Availability Of HTC One: UK, Germany, Taiwan Next Week, Europe, North America, Asia-Pacific By End Of April

Rumblings of delays aside, we've been waiting to hear more concrete information about the arrival of the new HTC One. Well, today we got something closer to solid facts. According to the company itself, the new flagship phone should launch in the UK, Germany, and Taiwan next week. Dates may vary by local carriers, but it won't be too long of a wait.

As for the rest of the world, more countries in Europe, as well as the North American and Asia-Pacific regions should see the handset land 'before the end of April.' No specific dates are given, nor any carrier information, but we already know that in the U.S.

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This New Nexus 10 Ad Featuring A Couple Preparing For Their New Baby Is Exactly What Good Marketing Should Be

I am vaguely aware of the iPad. I know that my Galaxy has Google stuff in it and my nerdy friend tells me about his Next Us that is cool. I am the target audience for this new ad for the Nexus 10. Why? Because my friend who reads tech blogs already knows about it and doesn't need to be convinced. I do. And you know what? It's doing a pretty good job of convincing me.

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HTC Announces One Developer Edition For The US

In a post to its official blog today, HTC asked developers "what could better than the HTC One," quickly following up with the answer: the same phone. Okay, not quite the same phone – this one is shipped with SIM and bootloader unlocked.

Positioning the device as "a modern platform to build and test your apps," HTC reminds potential buyers of the One's Snapdragon 600 processor, 2GB RAM, 64GB on-board storage, HTC's open APIs for low-energy Bluetooth, Infrared, and "more," along with its dual speakers and microphones.

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Samsung Vs. HTC Advertising Smackdown (Or: This Is Why The Galaxy Brand Is Killing The One Series)

We've mentioned a couple of times on this site that when it comes to the battle of HTC versus Samsung, advertising is of paramount importance. Why? Because people who don't read blogs with names like 'Gizmondo,' 'Android Cops,' or 'The Precipice' have no idea what makes the Galaxy S IV better than the HTC One or vice versa. In fact, more often than not, the average Joe looking to buy a new item in a field he has no expertise in has just one question: what's a good brand?

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