HTC has an event scheduled for March 25th where it will announce its very leaky flagship device for 2014. According to a press release from UK retailer Carphone Warehouse, the new HTC One (M8) will be on sale immediately following the announcement. That's one way to head off Samsung.
HTC isn't expected to announce the new HTC One until late March, but press renders of the device have already been circulating online. Now things have gotten even leakier with a 12-minute video showing all the angles of the device, as well as some of the software.
Based on what can be seen in the video, HTC's new flagship definitely has a more round appearance and plenty of KitKat transparency with the on-screen buttons and colorful status bar.
HTC isn't going to get its big reveal next month – it looks like the new HTC One (or whatever they call it) is going to be old news by then. This time we have a new press shot from @evleaks of the device with AT&T branding.
The all new HTC One, for AT&T. pic.twitter.com/hDgqEYc693
— @evleaks (@evleaks) February 28, 2014
HTC is steadily dishing out KitKat to HTC Ones all over the place, and now it's the UK's turn. The company has started the Android 4.4 rollout today, which will continue over the next several weeks. It might not yet be your turn in line, but that doesn't mean there's any harm in checking right away.
Owners of the HTC One on AT&T have been patiently waiting for their update to KitKat since Friday's announcement that it had passed technical approval. According to AT&T's blog, the OTA just started rolling out to big blue customers earlier today. In addition to all of the Android 4.4 goodness, this update boasts improvements to the user interface, phone app, caller ID, BlinkFeed, and the long awaited update to Sense 5.5.
Earlier today, we reported that KitKat updates for the HTC One on both T-Mobile and AT&T had received technical approval, meaning a rollout was imminent.
It looks like AT&T and T-Mobile are gearing up to push Android 4.4. and Sense 5.5 to their respective variants of the HTC one, according to HTC Executive Product Manager @moversi.
T-Mobile HTC One Owners! We have received technical approval for 4.4 OS + Sense 5.5! Expect the OTA out shortly! Thank you for your patience
— Mo (@moversi) February 21, 2014
Another Great News! We have received AT&T's technical approval for the HTC One w/4.4 + Sense 5.5.
— @evleaks (@evleaks) February 20, 2014
If you thought that the golden HTC M8 seen yesterday was a bit ostentatious, then you'll be glad to hear that it probably isn't the only color option for "The New One." Evleaks (who posted the original gold press render) posted a second shot this morning, showing the new flagship phone in a much more typical dark gray color.
While photos of upcoming flagships from Samsung and other major manufacturers remain elusive, hardware leaks from HTC have been coming in steadily for the last few weeks. The latest and certainly greatest comes from the indefatigable Evleaks, who posted a full press photo/render of the HTC M8 earlier this morning. Evleaks says it will be called "The All New HTC One," foregoing any kind of sequel moniker.
The All New HTC One, 2014.
HTC hasn't built up the best reputation when it comes to supporting its devices, but the company is working to change that. So far it has issued updates to the HTC One relatively quickly, getting KitKat out before Samsung. A few days ago, HTC took to Reddit to announce a new two year commitment to support new North American flagships with Android updates for two years. Now the company has made this promise official, enshrining it as part of its new HTC Advantage.