The founders of Do@ (often spelled DoAT) believe your smartphone is boring and stale, and they want to make it "dynamic" with Everything.me Launcher. I always love new and innovative launchers, or, just about anything that could dramatically change how I interact with my smartphone. When I saw the video, which promises your smartphone will adapt to whatever you are interested in, I was more than a little intrigued. The idea is for people to declare what they want to see at the moment, and then immerse them with imagery and apps.
Everything.me is a typical home screen replacement in most ways, and even appears to be based on the stock Jellybean launcher.